My focus is to create meaningful, engaging experiences that connect across digital spaces—from ad creative to landing page
Building great brand experiences @ Theo
I have a background in agency projects and brand strategy: working to bridge the gap between design and marketing goals while driving actionable solutions
Optimizing KOHLER branded paid media landing pages to enhance conversion rate - leveraging Google Analytics and VWO for A/B testing.
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Designing custom single-game ticketing page for the Sacramento Kings that brings structure, clarity, and filtering to a high-volume experience across row and calendar views.
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Increasing inbound leads through UX-informed A/B testing on Aflac paid media landing pages, using HotJar and GA4 to surface insights and validate design decisions.
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Designing Clarity, a co-op software for tracking performance and campaign metrics of dealers nationwide.
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I'm Kaitlyn, a product and UX designer based in Grand Rapids, Michigan. For every project, I'm focused on creating meaningful, engaging experiences.
My creative journey began with the joy of turning imagination into reality—through sketching concepts to crafting goods. My love for design has blossomed into turning those experiences into reality for other people.
My expertise is meticulously crafted and tailored to cater specifically to your unique needs and requirements.
