KOHLER | Media Campaign LPs

The key objectives include streamlining user experience, testing various design elements through A/B testing, analyzing website performance via GA4, and implementing a personalized email nurture strategy to drive conversion.

The current business structure doesn’t align with the main brand, and potential customers are unaware of the services offered.

• Product vs. service delineation — many users seek just the product, unaware of the comprehensive installation services available
• Evolving digital experience — integrate the mothership brand to push for a seamless, contemporary digital presence
• Sustained growth & profit — there is a need to analyze and optimize lead generation strategies to support a robust national lead program

Our team continuously optimizes client-owned web pages by leveraging insights from A/B testing and GA4 data to drive conversion rate improvements. We also design new landing pages and ad creative, ensuring alignment with established brand guidelines to maintain consistency and enhance user engagement.

Our main priorities focus on data-driven optimizations of the user experience and web page performance. Several key considerations were identified to further improve this:

• Comprehensive user experience — ensuring consistency in design and messaging across all pages and creative while aligning with the established brand identity
• Continuous site performance analysis — utilizing GA4 data to track user behavior and identify opportunities for ongoing optimization
• Data-driven design optimization — conducting A/B testing to leverage evidence-based optimizations for content

Through the strategic combination of user testing, performance insights, and personalized email strategies we were able to refine the client’s digital presence. Our commitment to improvement continues to drive impactful results, creating lasting value for both the user and the business.

• Scaled personalization — through the development of tailored email nurture strategies we were able to engage users with timely content, relevant to where a user is in the funnel
• Standardized design templates — streamlining design processes across multiple business lines allowed for consistency and efficiency on quick turnaround creative
• Cross-functional team success — ensuring alignment between performance and creative teams to deliver cohesive, high-impact marketing campaigns that meet both design and performance goals