About Me

I'm Kaitlyn, a product and UX designer based in Grand Rapids, Michigan. For every client and project, I'm focused on creating meaningful, engaging experiences.

My creative journey began with the joy of turning imagination into reality—through sketching concepts to crafting goods. My love for design has blossomed into turning those experiences into reality for other people.

UX Design
95%
Figma
97%
Illustration
75%
User Research
85%
Dog Cuddles
50%
DIY Projects
60%

My Skillset

The services offered are meticulously crafted and tailored to cater specifically to your unique needs and requirements.

User Research

UX + Product Design

Brand Strategy

Client Experience

Web Development

Marketing + Advertising

CMS Implementation

My working process.

My working process revolves around an approach aimed at maximizing productivity and creativity. It begins with thorough research and planning, where I gather relevant information and outline key objectives.

Once I have a clear direction, I dive into the execution phase, breaking down tasks into manageable chunks and setting realistic deadlines.

Learn More
01.

Research & Ideation

In the final stage of design, thorough thorough is given to refine the product, ensuring it meets high standards of quality and functionality through comprehensive testing, tweaking, and iteration to address any remaining issues.
02.

Concept Development

In the final stage of design, thorough thorough is given to refine the product, ensuring it meets high standards of quality and functionality through comprehensive testing, tweaking, and iteration to address any remaining issues.
03.

Prototyping & Testing

In the final stage of design, thorough thorough is given to refine the product, ensuring it meets high standards of quality and functionality through comprehensive testing, tweaking, and iteration to address any remaining issues.
04.

Finalize Product

In the final stage of design, thorough thorough is given to refine the product, ensuring it meets high standards of quality and functionality through comprehensive testing, tweaking, and iteration to address any remaining issues.

6+

Years of experience

12+

Clients worked with

20%+

Boosts to CVR

My Experiences

I have had the pleasure to work with companies across a variety of industries and am always interested in new, exciting adventures.

May 2022- Present

UX Designer @ Theo

Portland, ORegon (Remote)

Promoted within one year for expertise and successful project outcomes
Collaborated with cross-functional teams to develop user-centered designs for marketing campaigns
Conducted A/B testing, achieving up to 20%+ higher conversion rates on landing pages
Created mock-ups, prototypes, and marketing creative for automotive, insurance, and B2C websites
Presented UX insights in client meetings to align business goals with user needs
May 2020 - May 2022

UX Design Intern @ Michigan State University

East Lansing, Mi

Leveraged user flows to improve navigability and accessibility of content on WordPress websites
Compiled quantitative user research to present and solicit feedback from clients
Performed regular analytics reviews to address user problem spaces and usability concerns
Created and distributed content management training guides for cross-functional team use
May 2021 - Oct 2021

UX Designer @ Michigan State University

East Lansing, Mi

Designed and implemented a branded design system to improve visual consistency on WordPress
Collaborated with client and iterated through wireframes and mockups to deliver a Figma prototype
Conducted usability tests to validate design solutions for refined, responsive deliverables
Created frameworks to aid in accessible use of distributable media from Squarespace to WordPress
Feb 2020 - Aug 2021

UX Design Researcher @ Michigan State University

East Lansing, Mi

Led development of trauma-informed design heuristics to inform content strategy and UX solutions
Implemented UX decisions based on qualitative feedback from stakeholders, facilitating focus groups
Designed and delivered wireframes, mock-ups, and prototypes on Adobe XD and Figma
Identified user groups through the creation of personas and surveys
Explore my Resume