MSU iOS Design Lab
UX Designer & Researcher
November 2019 - December 2019
Google Drive, Statista, Adobe Suite, Xcode
A member of Michigan State University’s administration presented a question to our lab, “how might we help students have a successful first year at MSU?” With this question, we were asked to investigate reasons why a student may not return after their freshman year.
Analyzing data and researching students on campus, my team presented findings on the potential of a university-affiliated app that informs students on financial literacy.
Below are the steps of the design process for this project!
Our group began by delving into credible statistics to grasp how finances play a role in the life of college students. A large portion of our findings came from Statista, which offered infographics to aid these findings. Our research showed there was a possibility of an app helping MSU students, as well as students from other universities/colleges. We were then presented with the idea of partnering with universities to educate freshmen on literacy according to the specific school’s needs.
Our first task was to empathize with our target audience. Our team compiled out struggles and inconveniences based on our experiences as freshmen.
In order to create a solution for users, we had to get feedback that would support a call to action. On Instagram, our group compiled approximately 90 responses to the question, “what was the biggest struggle you faced freshman year?”
As we reviewed our results and drew connections between the responses, we defined our main opponent for the project: finances. Our team was finding that students were not fully aware of how their money was being used and how to use their resources in regards to college finances.
Thinking in the context of the app development component of our lab, our team came to the conclusion that an app which educates students on the extent of their financial power in college would be a step in the right direction.
As soon as we started our research, our group began ideating. Our ideation phase left us with solutions that ranged from simple to absolutely bizarre as we wanted to cover each possible solution. In the end, our group compiled the leading features from our ideations.
At the end of the process, we had a low fidelity wireframe of how the app could potentially look. Due to the challenge’s time constraint, this was the furthest our team got in the design process.
At the end of this project, our group presented to stakeholders and faculty for feedback and contemplation.